ABOUT THIS JOB OPENING

We are looking for a Marketing Manager for an international, dynamic, and manufacturing organization. The organization is located in the Valkenswaard region.

We are looking for a motivated and inspiring marketing manager for our marketing department. You will be responsible for developing and implementing strategic marketing policy. Your department will be involved in internal and external communications and providing product information.

Together with your team, you are responsible for marketing activities in the broadest sense of the word (online communication, advertising, and events/trade fairs), with the aim of further raising the organization's profile within Europe. You focus on returning customers and prospects in the market. You will actively seek to enthuse latent customers/prospects.

Working closely with the international sales team, among others, you will play an important role in developing and producing marketing and communication materials. You will be responsible for all media communications (including trade fairs, email marketing, sales & product literature, customer seminars, press releases, presentations, website, etc.). You will have a direct line to sales and will immediately pass on potential opportunities.

You will manage a small team (two people) and actively participate in the department. You are a driving force who knows how to positively motivate and guide employees. Your creativity and decisiveness in using various media to market products will be an asset in this role. Your goal is to strengthen the client's position in the market, both online and offline. You are focused on continuous improvement.

You are responsible for the marketing department and make adjustments where necessary. You closely follow developments in the market and respond to them. You develop the expertise of and coach the employees within the department and ensure optimal staffing in terms of quality and quantity.

Your main duties and responsibilities

• Lead the marketing team in Europe.
• Develop strategies to achieve the company's image, booking, and KPI objectives.
• Conduct research on customers, competitors, trends, prices, and ROI.
• Ensure the development and implementation of the annual marketing plan for Europe and manage the marketing budget.
• Participate in creating diverse content to feed our web platforms and social media channels—from articles to promotional videos.
• Be part of creating tools for a seamless customer experience.
• Leading and managing the implementation of strategic marketing projects in Europe.
• Evaluate products, positioning, and brand strategy initiatives.
• Update web content and other materials.
• Coordinating events and trade shows.

Job responsibilities in the marketing department

• You draw up a strategic plan and roll it out further;
• Roll out the European marketing strategy and strive to achieve marketing milestones;
• You will lead the marketing team;
• You are responsible for various projects;
• you contribute ideas to various potential European projects and online campaigns;
• organizing trade shows and creating digital brochures;
• You monitor the current status quo regarding market position and communications and actively contribute improvements;
• Optimizing and managing websites and media;
• improving online advertisements;
• You provide the sales department (Europe) with marketing input/ideas to stimulate sales;
• In collaboration with your team, you will deliver content (in English) for marketing communications (including online and social media).
• You are a networker and can effectively manage different interests: from the organization, the customer segment, and the sector.
• proactively contributing ideas about new (online) marketing and communication campaigns and providing reports on these campaigns;
• You are going to benchmark, what is happening in the market and among competitors, and how we respond to that.

Job requirements

• You have completed a bachelor's degree (marketing/communication);
• you have at least +/- 5 years of relevant comparable work experience;
• You have managerial experience;
• you have an affinity with social media;
• you have strong communication skills;
• you are creative and think outside the box;
• you are proactive and customer-oriented;
• excellent command of the Dutch and English languages;

We offer

A full-time position with a high degree of personal responsibility, in which you will regularly coordinate and collaborate with colleagues from various departments. You will be given the freedom to take your own initiatives and implement opportunities for improvement.